10 Million Book Downloads Today Provides a 10x Model for Tomorrow

By Jim Fruchterman, posted in Education on

Many years ago I had the wild idea to start a deliberately nonprofit technology company in the heart of Silicon Valley. I knew that technology, when applied for social good, promised to usher in positive and sustainable change. Today’s 10 million download milestone is a celebration of our ability to deliver on that promise.

Ten million is more than a big number. It represents our ability to scale technology for global impact. It demonstrates what is possible when technology makes it 80x cheaper to create and 15x cheaper to deliver an accessible book. It shows our ability to empower communities in need with the tools to succeed.

Today’s milestone is worth celebrating, but like any good social entrepreneur, I’m focused on what’s next. What innovation needs to take place so the hundreds of millions of individuals who are unable to read standard print can access every published book? How can we realize our Born Accessible dream of all digital content serving blind people and sighted people equally?  What investments can we make today in order to have the greatest impact tomorrow? Finding answers to these hard questions through scalable technology solutions is what motivates me and the entire Benetech team.

Bookshare’s success provides a proven model for answering these questions. First, we must identify technology-driven solutions that will be 10x better or 10x cheaper (or both!) in delivering social impact. Next, we must engage our communities to test prototypes and to separate the good ideas from the truly great ideas. We will then take the best projects, inject the needed capital and scale them for global impact. The Bookshare model guided us to our 10 million milestone, and it’s a key model that will guide us to identify, develop and scale technology to tackle the hard questions we ask ourselves every day.

Moving forward, we will work hand-in-hand with school districts, libraries, and our nonprofit partner organizations to make digital content accessible to everyone who needs it. We will work with publishers to ensure the right tools, standards and best practices are available to build accessibility into all content when it is first created. Globally, we will engage the communities we serve until every person can access every book in the way he or she needs to succeed.

I look forward to sharing more milestones on our mission to empower communities in need by creating scalable technology solutions. I hope you’ll come along with me and the Benetech team on this wild ride.

Check out the press release to learn more about this exciting milestone.